East & West Series (Culture affects communications)
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Normal 0 0 1 108 616 BSU 5 1 756 10.1316 0 0 0 Recommended: The National Council of Asian American Business Associations Through careful studies conducted in the US, UK and East Asia, researchers came to the surprising conclusion that in many aspects, people from the "East" and people from the "West" think in diametrically opposite ways. Scientists determined that cultural differences trump theories that the brain's thought processes operate in much the same manner for all people. As cultures and economies become more interwoven, it is increasingly important to understand these differences and how they might affect communication and negotiations in both social and business settings. Part I: Westerners See Nouns, Easterners See Verbs The research in this program focuses on how the East and West view the world. Westerners tend to focus on objects in a scene independently of each other. Easterners view the whole and the interaction between objects. In each instance, different parts of the brain are activated and different conclusions drawn. This effects everyday life such as: Language- "More tea?" (West/object) versus "Drink more?" (East/interaction with object) Character- "He is mean" (West/individual) versus "He had a bad day"
