Going Global Series: An Export Business Primer
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Highly Recommended: Educational Media Reviews Online With more than 70 percent of the world’s purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sales and profits, diversifying markets helps mitigate risk. But the prospect of establishing overseas markets can be daunting. Will my products be well received by different cultures? How can I make sure I get paid? What legal issues are there? Going Global addresses these questions and concerns and much more. Successful international businesspeople share their experiences and proven strategies. Government agencies responsible for aiding company's global expansion also give invaluable advice. Go ahead… make the world your oyster.
